It Cosmetics Build A Brow

build-a-brow waterproof 5-in-1 microfiber creme stain

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Hello, class! I want to share with you today my most favorite brow product, ever! Yes, we are talking even more favorite that my beloved Anastasia Beverly Hills Brow Wiz. That favorite. The It Cosmetics Build A Brow product is sold in a pot, similar to the ABH. It has a similar consistency, too, but applies so much easier for me.

According to the Ulta description:

What is it: Build-A-Brow Waterproof 5-in-1 Crème Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. It’s your building fibers, taming crème gel, fill-in powder, and long-wear stain all in one step! This waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid.

I love this product because with it, one does not need to bother with any sort of gel. Once you swipe the Build A Brow through, the hairs are forced to stay in place.

build a brow swatches

I’ve tested two shades with varying shades of blonde hair: Blonde and Gray. Believe it or not, Gray is a better match for my cooler tones. However, Blonde is a lovely shade, especially if you have golden hair or highlights.

I do use the IT Cosmetics Heavenly Luxe Build A Brow Brush #12 to apply this product. It has a unique “fence”shape that allows the product to be worked through the brows.

Here are to two shades, swatched. For each one I have done a larger block swatch, and smaller brush strokes to mimic hairs.

This stuff also stays-put! I made the mistake of trying to wash the swatches off with just water and soap, and here is what happened:

So you can see, it takes a dedicated makeup remover to remove the Build A Brow!

If you are in the market for a new brow product, I cannot recommend Build A Brow highly enough! Please let me know your favorite brow products in the comments.